The technical aspects of SEO involve everything related to the underlying code of the website. This includes elements such as structure, correct use of titles like H1 and H2, caching, source code optimization, and adding a meta description tag. A well-structured website forms the foundation for further SEO optimizations.
With the right SEO strategies, you can ensure that your webpage ranks high among organic search results, without relying on paid campaigns.
Improve your online visibility with SEO
Do you want to increase your online visibility? SEO, or search engine optimization, is the key to success. Through thorough keyword research and targeted SEO optimizations, you can ensure that your website becomes more discoverable in search engines like Google. With a strategic approach, you can significantly strengthen your online presence and drive more visitors to your website.
SEO optimization
Three pillars are central to SEO optimization:
Content includes all the material on the website, including texts, images, and videos. Proper use of navigation, page titles, images, alt texts, and relevant keywords is crucial. When creating new content, it is essential to consider the formatting and placement on the website.
While technical SEO and content fall under 'on-page SEO', authority is part of 'off-page SEO'. Relevant backlinks that point to your website are important here. These can come from social media or other businesses that find your content valuable enough to link to. Using strong content is therefore very important. Additionally, optimizing your Google My Business page and obtaining positive reviews from your customers contribute to a higher ranking in Google search results.
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