Innovative tool for precise joint configurations

Orange Juice, in close collaboration with voestalpine, has developed an advanced configurator for the NRG-joint. This tool enables users to efficiently explore the various possibilities of the NRG-joint and generate tailored configurations.

Purchasing an NRG-joint involves multiple stakeholders, which previously required the exchange of numerous technical drawings. Our challenge was to streamline this entire process for everyone involved through the product configurator. Additionally, these are highly technical products related to rail infrastructure, with many specifications that needed to be incorporated into the configurator. 

 

Before starting this project, we visited the location to gain a better understanding of the product and its specifications. Entering as outsiders posed a challenge. We had to create an integration within an existing e-commerce environment to place the configurator we developed into the shopping cart of the e-commerce platform. Although we frequently build products within another party's system, but it will always remain a challenge.

The goal of this project was to enable voestalpine's customers to automatically customize the NRG-joint, a technical and complex product.

The client wanted to provide their customers with the ability to automatically personalize the product. We eagerly accepted this challenge. The client had specific requirements, as the NRG-joint is a technical and complex product. Users need to be advised where necessary. The configurator includes extensive explanations and business logic, making it impossible to order an incorrect product. The configurator is not only an e-commerce product, but also a training tool.  

Innovation and reliability in the railway industry  
voestalpine Track Solutions Netherlands (part of the global voestalpine Railway Systems) is the largest railway supplier in the Netherlands. They provide all products, services, and logistics for both new projects and maintenance and repair projects. They support operators and contractors in the construction and maintenance of rail infrastructure, specializing in "just in time deliveries." The electric insulated rail joint (NRG-joint) has been designated as the pilot product for this automation project.  

Innovation and reliability in the railway industry

voestalpine Track Solutions Netherlands (part of the global voestalpine Railway Systems) is the largest railway supplier in the Netherlands. They provide all products, services, and logistics for both new projects and maintenance and repair projects. They support operators and contractors in the construction and maintenance of rail infrastructure, specializing in "just in time deliveries." The electric insulated rail joint (NRG-joint) has been designated as the pilot product for this automation project.

Result

The project resulted in a remarkable product configurator. Both we and the client are very satisfied with the end result. Both parties have expressed the ambition to roll out more projects together in the future. We look forward to this long-term partnership, with the goal of further automating custom solutions.

Voestalpine Samenwerking Orange Juice
Nrg Las Foto

Did you know...

The NRG-joint product configurator features various animations, making it a bit more playful and different from other configurators we've developed. This is exactly what the client was looking for.

Orange Juice asked a lot of critical questions, which gave me a lot of confidence. They understood what we were talking about and provided the space for creating animations and marketing, which really appealed to me.
Maarten Snijder Product Owner voestalpine Tracks Solutions

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Remco Van Nieuwenhoven (1)
Remco van Nieuwenhoven Founder & strategist
ContactEmployee Remco van Nieuwenhoven +31 (0)26 327 40 45 remco@orangejuice.nl
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Dion Van Nieuwenhoven
Dion van Nieuwenhoven Technical director
ContactEmployee Dion van Nieuwenhoven +31 (0)26 327 40 45 dion@orangejuice.nl
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