A 3D configurator is a smart tool that allows your customers to customise and personalise your products in real time. They immediately see the result of their choices, such as colours and materials, which ensures a better perception and an interactive experience. This way, you offer optimal customisation and increase the chances of conversion. Perfect for bringing your product to life with the customer!   

See the possibilities with our 3D configuration model

View our 3D model from all angle: [[front,1.38m 0.14m -2.06m, 22deg,-1.129750988586876rad 1.4825311475199727rad 3.4m]], [[back,1.3835578262805939m 0.14920943894590227m -2.0665155947208405m,22deg,-4.303797685057964rad 1.5131450534982116rad 3.4088617954898193m]], [[left,1.3835578262805939m 0.14920943894590227m -2.0665155947208405m,22deg,-2.7833070214720994rad 1.5131450534982116rad 3.4088617954898193m]], [[right,1.3835578262805939m 0.14920943894590227m -2.0665155947208405m,22deg,0.2780835763517878rad 1.4621218768678135rad 3.4088617954898193m]]. You can also view the [[arches,1.4830456761079411m 0.4844062354233678m -2.1319370101485666m, 5deg,-131.3deg 75.39deg 2.047m]], [[conveyor,1,21 0,29m -1,98m, 11deg,-111.4deg 62.99deg 0m]] en [[pillar,1,64m 0,25m -1,88m, 14deg,82.8deg 64.84deg 2.324m]] in the model. Try it yourself!

Desktop Oj Hero Video Stil Minified

Our expertise in 3D configurators

We specialise in developing configurators for e-commerce. With years of experience in customised solutions, we use technology to make complex products simple and visually appealing. We seamlessly integrate 3D product configurators into your website, with a strong focus on usability and optimal performance. Our expertise allows you to offer more choice and personalisation, leading to a unique customised customer experience.

Orange Juice asked critical questions, which gave me a lot of confidence. They understood our needs and offered space for animation and marketing, which was very appealing to me.
Maarten Snijder Product Owner, voestalpine Track Solutions

3 advantages of a 3D configurator

A configurator offers numerous advantages for companies within e-commerce and their customers. Here are three key benefits of using a 3D configurator:  

With a 3D product configurator, customers can easily view products from all angles, giving them a full picture of the design and finish.

The ability to play with light lets customers see how materials, such as wood and epoxy, react to different lighting conditions, including reflections and textures.  

A 3D model makes it possible to highlight specific elements or show an ‘exploded view’, which helps to better understand the complexity and composition of a product. 

Possibilities of a 3D configurator

With a 3D product configurator, you get much more out of the customer experience than just customising products. Its possibilities are endless, from advanced visualisation to real-world interaction. 

Augmented Reality

Augmented reality (AR) is a feature we can integrate into your 3D configurator. AR allows potential customers to visualise the product in their own space, which is especially ideal when selling furniture or paintings, for example. Using a smartphone, they can view the product from the right perspective and with the right lighting, instantly giving them a good idea of how it will look in their environment. This interactive experience increases the likelihood of an informed purchase and improves the customer experience.   


Producing products based on the 3D configurator

For some companies, such as manufacturers, a 3D product configurator offers a convenient output solution. If your product(s) allow you to move elements around, your company can receive the 3D model itself. Do you offer the option of 3D printing? Then we can automatically send the 3D models to the printer, saving you as a business owner a considerable amount of time. 

 

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Customer case with a 3D configurator

Our 3D configurators offer tailor-made solutions for different industries. We develop configurators specific to the needs of your industry. Take a look at our customer cases and discover how we have created unique solutions for various sectors.

Our working method when creating a 3D configurator

We start with an informal meeting. By asking thoughtful questions and doing thorough research, we get a clear understanding of the issue. Based on this, we draw up an action plan and discuss the desired result.   


We develop the 3D configurators with JavaScript and integrate them seamlessly into your website or web application. We always provide a link to your existing website or web shop and, if necessary, to external systems as well.  
 

Mariusquote
Senior webdeveloper at Orange Juice

Marius Linders

“Performance is very important when developing 3D product configurators. Load times must be as low as possible, both at start-up and during configuration. For this, we developed smart server- and client-side software, which allows us to process operations quickly and efficiently. This ensures not only a fast and pleasant configuration experience for the customer, but also a sustainable operation.” 

Want to meet us?

Want to know what we can do for your company in terms of 3D configurators? Or do you have another question? Contact us at.   

Strategie En Concept

Types of configurators

Orange Juice specialises in developing configurators. In addition to 3D configurators, we also create other types of configurators. We are happy to share the different capabilities of our software.

Check out our whitepaper

Download our free whitepaper and discover how a configurator can enhance your online success. Filled with valuable information on the benefits and features of various configurators, this whitepaper will help you and your company discover the various options.   

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FAQs

The difference between a 2D configurator and a 3D configurator is in the way the product is displayed. In a 2D configurator, you see a ‘flat’ image of the product, often from a fixed perspective. With a 3D configurator, you get the freedom to view the product from any angle and even rotate around the object. This provides a more realistic and dynamic experience for the user. 

The cost can vary greatly depending on your specific needs and requirements. We offer customised solutions, which means that the final price is determined by factors such as the complexity of the configurator, the desired functionalities, integration with existing systems, and the design level. Contact us for a detailed quote based on your needs. 

Yes, we can create a 3D configurator for your webshop. We can integrate it into platforms such as Shopify, WooCommerce or Magento, so that your customers can configure and customise products directly on your webshop. 

Yes, to a limited extent you can customise the products yourself in the configurator. We can turn certain options on or off for this, so you can adjust textures and colours yourself, for example. We provide customisation and are happy to discuss your requirements. 

We are happy to help you achieve digital success

We would love to tell you more about our solutions. You can reach us by phone or email.
Remco Van Nieuwenhoven (1)
Remco van Nieuwenhoven Founder & strategist
ContactEmployee Remco van Nieuwenhoven +31 (0)26 327 40 45 remco@orangejuice.nl
About me
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Dion Van Nieuwenhoven
Dion van Nieuwenhoven Technical director
ContactEmployee Dion van Nieuwenhoven +31 (0)26 327 40 45 dion@orangejuice.nl
About me
  • Reads everything
  • Hobby gardener
  • Plays (a little) guitar and piano