A while ago, we wrote a blog about why we support Trees for All. Now, several months later, we are proud to announce that Trees for All has become a client of Orange Juice. This means we will be assisting the foundation with their online marketing activities, with a special focus on Google Ad Grant and Facebook advertising. Curious about what this means for a foundation like Trees for All? Read on!
Trees for All has planted millions of trees worldwide in the fight against climate change. You can plant a tree or offset your CO2 emissions through sustainable forest projects via the foundation. Trees for All is the only provider of CO2 compensation through sustainable forest projects that meets the requirements of the CBF quality mark. The foundation contributes to a better climate, more biodiversity, and improved living conditions for the local population in developing countries.
Trees for All is a foundation. But even a foundation needs marketing to actually attract donors. Orange Juice will collaborate with Trees for All with the overarching goal of increasing online visibility to create more impact. The more people and companies support Trees for All, the more trees can be planted and protected.
As a non-profit organization, you are eligible for the Google Ad Grant, which provides a monthly advertising credit of $10,000. Trees for All has signed up for this and is now a Google grantee. However, being a grantee comes with specific rules. For instance, you must maintain a click-through rate (CTR) of at least 5% at the account level, you can spend a maximum of $2 per click, and the quality score of the keywords cannot be lower than 3. Additionally, you cannot advertise on single-word search terms or very broad/general terms, and the Google Ads account must be actively managed (you must make at least one change per month). Maintaining a Google Ad Grant account is not without its challenges, but fortunately, at Orange Juice, we love a challenge!
In addition to Google Ad Grant, we will also support Trees for All with Facebook advertising. It's important to be mindful of ad fatigue, where ads are shown too frequently to the same person. So-called Evergreen Facebook campaigns counteract ad fatigue; ads can be shown for months on end, but you can limit the period each user sees your ads. Additionally, you can display ads in a specific order to communicate a story and message. Setting up such an Evergreen campaign takes considerable time and effort but often results in a positive effect.
We will analyze the website statistics of Trees for All and process all important and interesting data in Google Data Studio. This way, Trees for All gets a clear idea of the results of the online campaigns and whether there is an increase in conversions. The goal remains to plant and protect as many trees as possible.
Do you also want to reduce your CO2 footprint or plant a tree? Visit www.treesforall.nl and see what you can do to reduce your ecological footprint, stimulate biodiversity, and contribute to better living conditions for the local population in developing countries.
